Program aims to provide local businesses marketing support during COVID-19 pandemic.
Columbus, OH – April 13th, 2020 – Over the past several weeks, WWCD102.5 FM has been quietly building and implementing CD102.5 Cares, a service offering free advertising and promotion for essential businesses that remain open amid the health crisis, with over $100,000 worth of advertising donated so far. The CD102.5 Cares initiative is designed to support our community by giving essential businesses the voice that they need during this time of crisis and by providing our listeners with helpful information about restaurants and other essential businesses that remain open.
“This crisis has been devastating on so many levels, not only in Columbus but also throughout the world. We wanted to quickly develop a strategy to help our local community,” said Randy Malloy, Owner and General Manager at WWCD102.5 FM.
Well over one hundred businesses around Central Ohio have received on-air and/or online advertising. On-air coverage is provided via 15-second commercials that highlight the services essential businesses are offering. Online at cd1025.com/cares, businesses are listed by category with links for listeners to learn more.
Applications for CD102.5 Cares remain open as of the publishing of this release. Any Columbus-area businesses still operating are welcome to submit an online application by visiting cd1025.com/cares.
CD102.5 Cares is supported by Heartland Bank. Thanks to Heartland Bank’s continued collaboration with WWCD, we are able to provide free advertising to businesses located throughout Central Ohio. Find more information about Heartland Bank at heartlandbank.com
Founded in 1990, WWCD is a locally owned and operated radio station dedicated to serving the Columbus community. Widely known for its local involvement, WWCD is currently the only Alternative-format station in the Columbus market.
WWCD102.5 FM and CD102.5 are the registered properties of WWCD LTD. in the United States. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
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