GRAND RAPIDS, MI – May 6, 2021 – Today, MiEntertainment and Prime Social Group announced the much anticipated Breakaway Music Festival, Grand Rapids initial lineup. The impressive collection of artists range from familiar favorites hailing from Michigan to EDM and pop chart-toppers at this live and in-person festival to take place at Belknap Park August 27-28.
After a one year hiatus due to the global pandemic, Breakaway is celebrating its fourth year at Belknap Park by continuing with its tradition of “breaking away” from the typical music festival model by carefully curating a list of artists tailored to Michigan music fans. “We feel like we’ve put together one of the best Breakaway lineups yet for Grand Rapids this year,” said Zach Ruben, co-founder of Prime Social Group. “It fully embodies the Breakaway spirit and spans multiple genres to create what will be a memorable event.”
Set to headline Friday evening is ILLENIUM. The Denver-based producer is one of the most successful crossover electronic artists to date and has elevated dance music with his bold, progressive take on the genre. His expansive sound, which mixes elements of celestial electronic, mellow alternative, rock-fuel dubstep, emotional indie, and pop-tinged bass music, has topped the U.S. charts, garnered more than 4 billion collective streams and solidified the breakout artist as a festival-headlining act. Hailed by Billboard as one of the Top Dance/Electronic Artists, ILLENIUM has captivated millions of self-identified, die-hard “Illenials” around the world who share a direct and personal bond with him through his music. With a string of hits including “Takeaway”, “Good Things Fall Apart”, “Crawl Outta Love”, “In Your Arms” and “Hearts on Fire” fans won’t be disappointed.
Michigander and much beloved singer-songwriter Quinn XCII headlines Saturday night. Named one of Rolling Stone Magazine’s 2020 Breakthrough Artists, Quinn XCII has garnered acclaim for his ability to seamlessly blur the lines between pop, hip-hop, electronic, and soul. He released his debut album in 2017, The “Story of Us”. The album debuted at #6 on the iTunes Pop Chart and led by the standout single “Straightjacket,” which has accumulated more than 100 million streams to date. He released his sophomore album “From Michigan” With Love in early 2019 and kicked off 2020 with the release of his new single “Two 10s.” Quinn XCII will take the stage for the first time in Grand Rapids since the release of his fourth album “Change of Scenery”. The album, produced with childhood friend and fellow Detroiter, Ayokay, quickly rose to the number one pop album in the world on Apple ITunes upon its release, and is described as a 12-track, 34-minute musical journey.
Other artists rounding out the weekend include: Gryffin, Madeon, Chelsea Cutler, Big Wild, Loud Luxury, Alexander 23, Dion Timmer, Frank Walker, Elderbrook, Gettoblaster, DrummXnd with more to be announced.
Gryffin: DJ, song writer, and producer Gryffin first gained recognition for his remixes of “Talking Body“, “Animals“, and “Desire” and has consistently topped the music charts. A self-described Melodic House Artist, Gryffin incorporates the sounds of piano and guitar for a unique hybrid organic and electronic sound. His 2019 release of the album “Gravity” peaked at number one on the U.S. Dance Charts. His single “OMG” with Carly Rae Jepsen hit number one on Billboard’s Dance Club Chart.
Big Wild: Big Wild is one of the fastest-rising dance/electronic artists in recent years. His 2015 track “Aftergold” topped the Spotify Global Viral Chart upon release. He followed up with his debut EP, “Invincible”, in February 2017 and released his debut album “Superdream” in 2019.
Dion Timmer: Dutch-born electronic producer Dion Timmer started releasing tracks in 2014 and has 30 singles to date. One of his most notable tracks “Shiawase” has gained much popularity by being featured in popular video games Fortnite, Rocket League, Beat Saber, and Roblox. In 2020, Dion released his first full-length album, “Enter Achroma”.
Elderbrook: Grammy nominated Elderbrook hails from the UK and is known for his versatility as a musician. Elderbrook’s most notable song is his collaboration with CamelPhat, titled “Cola“. The song reached number one on both the Dance Club Songs chart in the United States and Indie Chart in the United Kingdom. It was also nominated for Best Dance song at the 2018 Grammy Awards.
Gettoblaster: Detroiter Paul Anthony and Chicago’s Zach Bletz are known professionally as Gettoblaster. The techno and house production duo have pioneered their own unique style of ghetto house music.
Madeon: Madeon, is a self-described “electro-pop-house-whatever” producer from Nantes, France. His debut album, “Adventure”, reached number one on Billboard’s Dance/Electronic Albums Chart and featured hit singles such as “Pay No Mind”, and “Nonsense”. The release of his second album “Good Faith” was nominated for a 2021 Grammy Award for Best Electronic Album.
Chelsea Cutler: The relatable lyrics and handcrafted lo-fi soundscapes of Chelsea Cutler have established her as a quiet, yet disruptive force in popular music. Within a few short years, the singer, songwriter, and producer went from uploading music from her bedroom to wracking up over 800 million-plus streams with acclaim from the likes of Billboard and Complex. The recent release of her debut album, How to be Human, hit the Top 40 radio charts with the project’s lead single, “Sad Tonight.”
Loud Luxury: This Canadian duo has taken the EDM industry by storm. Their 2017 debut worldwide smash hit “Body,” was the most played song on dance radio for all of 2018, they sold platinum across the globe, charted in the Top 20 of U.S. Pop Radio and the U.K.’s Official Singles Chart (#4) and accumulated hundreds of millions of plays across the most popular streaming services. It’s follow-up single “Love No More” garnered 12 million streams on Spotify in its first month, and currently sits at an impressive 100 million+ plays on the streaming platform.
Alexander 23: Writer and producer, Alexander 23 made his debut in 2019 with “Dirty AF1s” and the critically acclaimed debut EP “I’m Sorry I Love You.” He recently teamed up with Selena Gomez to remix her hit song, “Rare”, and released the track “IDK You Yet,” that’s quickly moving up Spotify’s Pop Rising chart.
Frank Walker: Canadian electronic musician and DJ, Frank Walker had gained notoriety for his 2019 single “Only When It Rains“, a collaboration with Astrid S which was also a 2020 Juno Award nominee for Dance Recording of the Year. His 2020 singles “Imagine” with Steve Aoki featuring AJ Mitchell, and “Like Gold” with Loud Luxury featuring Stephen Puth have earned him top spots on Billboard’s Hot Dance/Electronic Songs Chart.
DrummXnd: Drummxnd is the rap name of star NBA basketball player and former Detroit Piston, Andre Drummond. Dre first leaked a song in April 2017 saying it was a “test for his abilities in the rap game.” DrummXnd released his first EP “F.Y.I” in 2018 and quickly followed up in 2019 with the release of his second EP “F.Y.I. 2”.
The Breakaway Music Festival is set to also make stops in Columbus, Ohio September 3-4 at the Historic Crew Stadium and Charlotte, North Carolina October 1-2 at the zMAX Dragway located at Charlotte Motor Speedway each with their own carefully curated lineups.
Tickets are now on sale at BreakawayFestival.com. Tickets for two-day passes start at $89.99. Single tickets sales TBD. The event is all ages and outdoors rain or shine.
MiEntertainment and Prime Social Group are committed to an exceptional and safe festival experience and are working with local officials to ensure a quality festival experience while implementing heightened health and safety protocols.
Special Note to 2020 Breakaway Music Festival ticket holders or ticket holders in postponed markets. All previously held 2020 tickets for Grand Rapids, Columbus, and Charlotte that were not refunded will automatically carry over and be valid for 2021. These ticket holders will be contacted by Prime Social Group in the coming weeks. For ticket holders to a Breakaway Music Festival not taking place in 2021, those tickets can be redeemed to attend another Breakaway Music Festival taking place in 2021, or those tickets can be held onto for the 2022 edition, or request a refund. For questions or refund requests, ticket holders can reach out to Prime Social Group at firstname.lastname@example.org
About Breakaway Music Festival
The Breakaway Music Festival began in Columbus, OH, in 2013 and quickly grew into a two-day, multiple stage festival bringing exceptional names like Chance The Rapper and Kendrick Lamar to the Midwest. With several market expansions over the years, the multi-city festival has amassed a loyal following with over 65,000 in attendance in 2019 in Ohio, Tennessee, North Carolina, and Michigan. Throughout its growth, the festival and promoter, Prime Social Group, has received recognition from notable media outlets including Billboard, DJ Mag, Dancing Astronaut, and YourEDM.
Prime Social Group is once again partnering with MiEntertainment Group for the Grand Rapids edition of Breakaway Music Festival. MiEntertainment Group is a Michigan based concert promoter with 40+ years of combined experience in the live events industry. Please visit mientertainmentgroup.com for more information.
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About Prime Social Group
Founded in 2010, Prime Social is the leading concert and festival promotion company focused on major college markets. In addition to its over 100 concerts per year, Prime Social produces 10 full-scale festivals in the United States and abroad.
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