Marketing and Public Relations

Marking 70 Years and Making Every Scoop Count: Johnson’s Real Ice Cream Announces Partnership with A Kid Again

Central Ohio business celebrating 70 years with donation program to support organization improving the lives of children with life-threatening conditions and their families

COLUMBUS, Ohio, April 30, 2020— Seventy years since the founding of the family business in 1950, Johnson’s Real Ice Cream is marking the occasion by announcing the Every Scoop Counts charitable giving program benefiting A Kid Again.

A Kid Again, is a national non-profit, based in Columbus Ohio, dedicated to providing hope, happiness, and healing to families struggling with the impacts of having a child with a life-threatening condition. Every Scoop Counts provides an ongoing source of financial support for A Kid Again through ice cream pint sales.

Beginning May 1, Johnson’s Real Ice Cream will donate 25 cents to A Kid Again from the sale of every pint wherever Johnson’s Real Ice Cream pints are sold. Proceeds will support Virtual Adventures for families now; or Live Adventures that will resume following the COVID-19 pandemic. There is no limit or end date to the partnership.

Grocer Giant Eagle is jump-starting the program by matching Johnson’s contribution from pints sold at their area locations throughout the month of May.

“My Great Grandpa started Johnson’s in 1950, and while he was an ice cream entrepreneur, he was, more importantly, a man of purpose,” said Matt Wilcoxon, president of Johnson’s Real Ice Cream. “He always taught us that giving back is a responsibility and we felt the best way to acknowledge him and our 70th anniversary was by partnering with a charitable organization that helps children and families. I feel grandpa would be proud.”

In addition to raising funds to give illness a time out, Johnson’s and A Kid Again also are teaming up to plan a virtual Adventure for families during this time of crisis. Plans include a virtual tour of the Johnson’s Real Ice Cream facility as well as an interactive activity where families are encouraged to get creative.

“A Kid Again is very appreciative of the support of Johnson’s Real Ice Cream,” said Jennifer Koma, chief operating officer of A Kid Again, “This partnership allows us to help thousands of families, especially during this time when we all could use more hope. Every scoop really does count in helping us put a smile on the face of a child living with a life-threatening condition.”

For more information about the Every Scoop Counts program, please visit

Media Contact: