Nashville, TN— September 6, 2018—Columbus, OH based Prime Social Group (PSG) has opened a new Nashville office and launched new in-house agency, PRIME Brands. PRIME Brands will focus on all sponsorships and brand relationships under the PSG umbrella, which has now grown to over 18 total properties. In addition, PRIME Brands will consult for other music festivals, brands, and major sports events around the country and abroad in creating one-of-a-kind experiences.
PRIME Brands launches with an 11 event multi-year partnership with Blu, and Prime already counts Diaego, Babe Rose, Pernod Ricard, US Marines, Four Loko, Anheuser- Busch, Constellation Brands, Loop.tv. PlayStation, Aquafina, Mikes Hard, Red Bull, Monster Energy, Pabst Blue Ribbon, and Lyft as brand partners.
PSG, one of the fastest growing event production companies in the US, is headed by partners Zach Ruben and Adam Lynn. The PSG team has produced more than 800 events around the world from the Midwest, to Barcelona, to Puerto Vallarta, building out a market share that has drawn attention from Billboard and Pollstar and selling over 200,000 tickets in 2018.
PSG has a niche for finding underserved markets and producing large-scale festivals for an audience who may never otherwise have the opportunity for this kind of experience. Breakaway, one of PSG’s ground-breaking events, is set to take place in Nashville October 5 & 6 at Bicentennial Capitol Mall State Park Mall. PSG is also producing the nation’s first cryptocurrency focused music festival, Our Music Festival, in San Francisco on October 20 at The Greek Theatre in partnership with world-renowned DJ, 3LAU, and headlined by Zedd and Big Sean.
Joining the Nashville team, Jeremy Tharp will take the lead position for PRIME Brands. Jeremy has actively worked in the music industry for 10+ years at talent agencies, management firms, and more recently in the sponsorship/experiential sector. Jeremy has played a key role in the launch and success of several agencies in Nashville.
“I couldn’t be more excited to join PSG. Zach and Adam have built something very special and unique, which gives me massive potential to build upon,” said Tharp. PRIME Brands has established offices in downtown Nashville.
“Expanding PSG to a legendary music city like Nashville felt like the perfect fit for us. It’s a great place to continue discovery and growth. We’re thrilled to continue expansion of our team and to bring on Jeremy to lead the efforts of the PRIME brand,” added Lynn and Ruben.
About Prime Social Group, PSG and Prime Brands
Recently named by Billboard Magazine as Dance Power Players, Adam Lynn, and Zach Ruben lead the Columbus, Ohio based Prime Social Group. PSG produces 16 festivals annually and is the fast-growing full-scale production and promotions company. The PSG team has produced more than 800 events around the world from the Midwest, to Barcelona, to Puerto Vallarta and more. The recently opened a satellite office in “Music City” Nashville also houses Prime Brands its sponsorship and brand relationship division. To learn more about Prime Brands, please visit primebrands.com. For more information on Prime Social Group, please visit primesocialgroup.com.
Sheila Hunt Rossiter
Rossiter Marketing and Public Relations